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Regal Automobiles Industries Limited (RAIL) has partnered with DFSK of China to assemble and sell vehicles in Pakistan under the brand name ‘Prince’. Regal Automobiles got the Greenfield status under the Automotive Development Policy (ADP) 2016-2021. The company launched its first car in 2020 and called it the Prince Pearl. 800cc Pearl Pearl is an affordable hatchback of Pakistan and RAIL brought it in the country to “reshape” Pakistan’s automobile industry. Prince Pearl was well received in the local auto market. The car went head-to-head with United Bravo to take the market share vacated by the Suzuki Mehran. It’s fair to say that Pearl got where it wanted to, as many people choose it over Bravo.
These days, Regal Automobiles is testing the electric variant of Prince Pearl and may launch it in 2021.
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